Founded by Jacqui Devon & Dani St James in 2020, Not A Phase is a non-profit organisation based in Central London. After feeling exhausted by the news both in the UK and internationally surrounding the reversal of rights of trans people, the potential removal in healthcare for trans youth and the enforcement of the single-sex spaces act, Jacqui channelled her trauma into creativity and started what was only ever supposed to be a t-shirt design to benefit a trans youth charity, adorned with the slogan "Not A Phase: Support Trans Youth".