What is Power in Visibility?
For Trans+ Visibility Week, we handed ten disposable cameras to ten members of our community and asked them to show us the power they’d like the world to see in them.
Each camera had 39 frames, with no filter and no second take. There was no brief about what power should look like. For some it’s a job, a family, a talent or a sound. For others it’s politics, style, or simply taking up space.
Then we sat down with each of them to hear the story behind the photographs, in their own words.
Their photographs and stories run from 13 to 19 November on our channels, on digital billboards across the UK and with our media partners. Everyone you’ll meet here chose to take part, and saw their own photos and footage before anything went public.
Why are we doing this?
Three in five people in the UK don’t personally know a trans+ person.
That means most people form their idea of trans+ lives from headlines. The thing is, headlines rarely show an ordinary day: the shop run, the school pick-up, the gym session, the work that gets done.
This campaign is our answer to it. Visibility isn’t about being looked at. It’s about being seen as we are, on our own terms.
Why did we want to highlight members of our community?
Earlier this year we asked our community what they thought of our brand. 227 of you answered, and you were generous and direct. The biggest theme, raised in over a third of your comments, was who we show. You told us you wanted to see more of the community, and more real people over polished imagery.
So we handed the camera over.
Our community led this campaign at every step and we’re so proud of the final result.
-
Meet a new story every day on our channels.
Follow along
-
If our stories move you, share them on your own channels so more people might get to know us better.
Share a story
-
Not a Phase runs free fitness, peer support and community spaces for trans+ people across the UK. Your support keeps them free.
Support our free services
-
If you’d like to share the campaign with your colleagues or your organisation, get in touch at hello@notaphase.org
Bring it to your workplace
Made with the community
Power in Visibility wasn’t just made about the community, it was made with them, and with many people who gave their time, skill and space.
First, the ten people at the heart of it. They picked up a camera, let us into their lives and trusted us with their stories. Everything you see here is theirs.
Around them is a team of trans+ and queer creatives, who brought the stories to life without losing the honest, unpolished feel that makes them real.
We’re also grateful to the queer spaces and venues that opened their doors for interviews and shoots, because the places that mean something to us are part of every story.
Thank you to everyone who helped, for the care you took and the skill you brought.
Participants
Videography & photography
Spaces & Venues
Media partners
Press and partners
Working with the media or on a partnership? Email izzi@notaphase.org for a briefing pack, images and interviews. Every participant approves how their story is used.